Recording in the 21st century can best be envisioned as an evolution between both analog and digital over several decades. Going all digital may seem futuristic but it still has limitations. Even diehard digital enthusiasts admit the deeper warmth and broader dynamics of analog tape, which began to get overshadowed by digital software in the 90s.
Due to the rising popularity of imaginary indie radio station Trip 1000, which stunned its audience by mixing in local artists, a new recording studio has been launched by local entrepreneurs. Nu Expressions Studio is designed to accommodate the recording needs of artists who prefer both analog and digital environments. The owners want to be able to provide state-of-the-art new sounds as well as vintage guitar sounds.
Nu Expressions has hired local scene recording engineer Producer Crunch, who has learned to pull back on his overproduction. Crunch used to saturate the mastering with the loudest possible block of sound without obvious distortion. For awhile the various studios in town competed with each other to see who could put out the loudest recordings. Not much attention was paid to song quality by that point.
Producer Crunch usually works with 10 clients per year. Each one pays him $10,000. Even though he makes $100,000 per year, he's considered small time in the big picture of the recording biz. All his clients are indie artists who agree to release a new album every year. Most of his work goes unnoticed, but some of his albums have made the Bullboard 200 chart. He's worked with hit acts such as the Shadow Government Occult Band and Vince Futura & The Automators.
Trip 1000 says that since it began playing a local band every hour on its freeform format, demand for local music has grown. The station is even incorporating local music trivia into it contests for calling in to win local CDs and concert tickets. Nu Expressions has agreed to host a weekly local music show from its studio on Trip 1000 every Sunday night at 10pm.
What Nu Expressions wants to teach the local music community is that both analog and digital equipment can work together to generate excellent recordings. Laying down tracks on two inch tape is still used by many professionals. Once the tracks are mixed to a digital format, several different types of sonic adjustments can be made digitally.