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What We've Learned from Sgt. Pepper


I can go on and on about the Beatles album Sgt. Pepper's Lonely Hearts Club Band. In fact, the 50th anniversary is turning into a series. It could also be taught as a university course. It was big talk in 1967 and it's still big talk in 2017. The anniversary edition debuted at #3 on the Billboard 200 album chart for the week ending June 1, selling over 75,000 units its first week. But that's if you're going by Billboard's new methodology, which includes internet streams, which can be easily rigged.

If you're going by sales of actual physical units, then Sgt. Pepper was way out in first place with 71,000 units vs. Bryson Tiller's True To Self, which sold 47,000 units. Tiller ended up on top of the Billboard 200 with 107,000 units when you throw in all those digital units. In the UK the Beatles had the number one album. So in a nutshell, what we've learned is that the classic Beatles album is still commercially viable and the group has never faded, unlike most recording artists.

What are the chances of Bryson Tiller being number one 50 years from now? My wild guess is that he'll be long forgotten by then, whereas the Beatles will remain the best selling music act of all time. I'll also guess that Taylor Swift and Justin Bieber will not be anywhere near the top in 50 years. I would bet, however, that the 100th anniversary of Sgt. Pepper will still matter ... if there's still a music biz.

More Pepper Knowledge

Our Pepper discussion now gets deeper because so far I've only scratched the surface in my previous video why this album is so great. In my latest video I get more into the details on why it commands such longevity. Admittedly, it's one of my dumbed-down goofy presentations on purpose so that anyone who's unfamiliar with the album can at least laugh at my silliness. I've still got more Pepper commentary videos to make in this series, so it will get a little more serious as time goes on. Eventually, everyone who's late to the party will have a good idea why this album still matters.



Created by Alex Cosper