In order to understand society in 2018, you've got to have a sense of humor. It's important to know that a "dumbing of society project" is in progress. There's a battle for consciousness going on between big biz and individuals. Most people do not believe they are influenced by large repetitious advertisers. Yet these products continue to dominate markets. Society's support of mass consumption is what keeps big biz in biz.
Society has a chance to control who the big players are. People, however, continue to support the most well-funded players of industries. Collectively, society seems to do what it is instructed to do by big biz. The concern about a dumber society is that after countless centuries, civilization has a chance to advance in terms of intelligence, yet is held back by media. Most people are not aware of media distortion and how it shapes their attitudes.